Southport Electric Bikes
Southport Electric Bikes

Privacy Policy

PRIVACY NOTICE - Southport Electric Bikes

This privacy notice explains how we, Southport Electric Bikes, intend to collect and use information about you. Any update to our privacy notice can be found here on our website and in our showroom as below.


1. Who we are
Southport Electric Bikes, The Horse & Jockey Stables, 81A King Street, Southport, PR8 1LQ (we, us or our).

Under data protection law we are the 'data controller' of the personal information that we collect about you and as a data controller we have certain legal responsibilities concerning how we collect, use and share your personal information. We must inform you about this.


2. The information we collect
The types of personal information we collect from you include:
a) Information you provide to us - personal information that you provide to us including your contact details (i.e. your name, email address, phone number and postal address) and your bank account details (where necessary).
b) Our correspondence - if you contact us, we may keep a record of that correspondence;
c) Sales and services information - details of transactions that you make with us and details of the services we provide to you.

d) This website does not use cookies.


3. How we use your personal information

We may use your personal information in the following ways:

a) to provide our services effectively to you - examples: to administer our services, including handling your requests, communicating with you, keeping up-to-date records about you and carrying out our obligations arising from any contracts entered into between you and us, to make payments to you and receive payments from you (where applicable).

b) We may use your information for marketing our own services to you by post, phone and email and, where required by law, we will ask for your consent at the time we collect your data to conduct any of these types of marketing. We will provide an option to unsubscribe or opt-out of further communication on any electronic marketing communication sent to you or you may opt out by contacting us using the details in the 'Contact us' section of this website. If at any time you do not want us to contact you for marketing purposes, you can let us know by contacting us using these contact details.


4. How long will we keep your personal information?

Where you have expressed an interest in our products or services / where we have collected your contact details for us to provide you with information about our services, we will keep your information for 5 years, or until you ask us to stop sending you such information.

Where you have purchased a product or service from us, we will keep your personal information for so long as we are providing you with a service, plus for 7 years, to deal with any queries, complaints or legal claims you may have.


5. Legal grounds to process

The legal grounds we rely on to process your personal information are that processing is necessary for:

a) our legitimate business interests and these interests are not overridden by your interests or fundamental rights and freedoms in relation to the protection of your personal information. Our legitimate business interests include enabling us to provide you with products, services and information about our products and services (marketing).

b) our performance of a contract made with you. This includes our providing you with products and services and our taking steps at your request towards, and in anticipation of, providing you with products and services;

c) our compliance with legal or regulatory obligations.


6. Your rights in relation to your personal information

If you have any questions in relation to our use of your personal information, you should first contact us using the contact in the 'Contact us' section of this website.

Under certain conditions, you may have the right to request us to:

(a) provide you with further details on the use we make of your personal information;

(b) provide you with a copy of personal information that we have collected about you;

(c) update any inaccuracies in the personal information we hold;

(d) delete any personal information that we no longer have a lawful ground to use;

(e) object to our use of your personal information if our use of your personal information is causing you undue harm. In such a case we must cease using your personal information for that purpose.


8. You also have the right to complain to the Information Commissioner's Office, you can find out how to report a concern via their website.

Last updated: May 2018